Junior Reign “Fueling the Passion”
Junior Reign “fuels passion” for young people by using the great sport of ice hockey to provide an environment in which kids find something they love and deeply enjoy. When kids fall in love with the game of hockey, the passion for the sport burns inside them and they take on a commitment to mastery of their craft, which sets the stage for them to be receptive to the transferable life lessons of discipline, hard work, teamwork, and perseverance that are essential to develop in order to experience success in hockey, and more importantly in life. The Junior Reign was founded by Ben and Joyce Frank out of a passion to do for kids what sports have done for their own lives. Positive experiences in youth sports are what made Ben and Joyce who they are today. This has created an immense passion in providing the same experience for children in a world that is becoming more sedentary and in which many youth sports organizations have abandoned a focus on fundamental character and life skills in favor of a “win at all costs” mentality at the expense of child development. Simply put, our youth hockey is about kids, not numbers.
“Together, we can make youth hockey a life-changing experience.”
We believe in learning. We understand how learning works and have built a scientific, evidenced-based curriculum around these principles. It’s going to be hard, and it’s going to be ugly, but we know that together we can learn and achieve anything we are willing to work for.
We believe in age appropriate, long-term athletic development and are completely against the short term, win at all costs culture.
We believe we have the responsibility to harness the power of youth sports to build better people, closer families, and a better world.